Dummy idea to challenge young drivers
We had the honour of hosting the Road Safety Campaign Launch event. Transport and Main Roads Minister Mark Bailey launched the campaign here at Yeronga State High School with ANCAP, RACQ and students. A new campaign by young Queenslanders will use crash test dummies to change the way young drivers think when it comes to buying their first car. Dubbed “You’re No Dummy”, the series of online ads will target P-platers and their parents, encouraging them to put safety over aesthetic features when buying their first car.
ANCAP statistics show the oldest cars on the road, are being driven by the youngest and least experienced drivers. Statistics show the average age of vehicles owned by 16 to 20-year-olds ranges from 11.6 to 14.6 years, which often have a poorer road safety rating than newer vehicles. Minister Mark Bailey emphasized on the necessity for safer vehicle choices to reduce the number of young Queenslanders involved in fatal and serious injury crashes.
"The serious message behind this humorous campaign is young drivers need to be behind the wheel of the safest vehicle possible - the newer the vehicle, the more protection it provides in a crash," Mr Bailey said.
The "You're No Dummy" campaign can be viewed here